Quick Summary: Selling products before they officially launch is a great strategy in online shopping. It helps you build excitement for new items, make early sales, and collect information about your customers. You can use tools like the Shopify Coming Soon app to add countdown timers, buttons for pre-orders, labels for new items, and options for customers to get alerts. This method can increase your sales and help you keep track of your inventory while also building customer loyalty.
In the busy world of online shopping, many store owners wait to sell their products until they are ready. But what if you could start making money even before your items are on sale? Here’s a helpful idea: use a “coming soon” strategy to sell before the launch.
This is a great way to create excitement, gather orders, and increase your sales right from the beginning. With tools like the Shopify Coming Soon app, you can turn this waiting period into a chance to succeed. This app lets you add things like countdown timers and “notify me” buttons to create excitement and get pre-orders.
Key Takeaways
- Build Excitement Early: Use coming soon products to tease launches and get customers excited, leading to more sales on day one.
- Boost Pre-Orders: Features like countdown timers and notify me buttons can increase conversions by capturing interest before stock arrives.
- Improve Cash Flow: Selling pre-launch helps fund production and reduces overstock risks.
- Gather Valuable Data: Collect emails and feedback to refine your products and marketing.
- Stay Competitive: In 2025, Shopify powers over 4.12 million stores, and pre-launch tactics are essential for growth in a $4.8 trillion market.
- Easy Setup on Shopify: Add coming soon products quickly with apps that integrate seamlessly.
- Higher Engagement: Product labels and alerts keep customers coming back, building long-term loyalty.
In this blog, we will explain how this works, why it’s important, and give you the latest numbers from 2025. If you are new to Shopify or want to improve your store, you will find useful tips to make your store special. We will look at how products that are coming soon can help with problems when launching and help you succeed.
What is a Coming Soon Product?
A “coming soon” product is something you show in your online store before it is available for sale. Instead of waiting to reveal it, you share pictures, descriptions, and when it will arrive. This helps customers know what is coming and allows them to order it or sign up for updates.
In Shopify, this feature helps you turn out-of-stock or future items into chances to attract interest. For example, if you plan to sell a new gadget, you can label it as “coming soon” to create excitement weeks before it launches. This approach helps avoid slow sales after launch by generating interest early.
It’s especially useful for seasonal items, limited editions, or new brands. Many people look for “Shopify coming soon product” because it’s an easy and effective tool that fits into your store’s look and helps you stand out among many online shops.
How to Add Coming Soon Product on Shopify
To add a “coming soon” product on Shopify, you don’t need to know coding. Follow these simple steps:
- Log in to your Shopify account.
- Go to the “Products” section and click “Add product.”
- Enter the product details like name, description, price, and images, just like you would for any other product.
- Instead of making it available for sale, set the inventory to zero or use tags to show that it’s coming soon.
For better results, install a special app. Search for “coming soon” in the Shopify App Store. Apps like the “SB Coming Soon Product‑PreSale” app allow you to customize easily. After you install it, you can add a “coming soon” button to products that are out of stock. This button can link to a pre-order form or a signup page.
You can also add features like a countdown timer. In the app settings, pick the launch date, and it will show a timer on the product page. Add a “notify me” button so customers can share their email and get updates when the product is available.
Don’t forget to include product labels like “New Arrival” or “Coming Soon.” These labels help your products stand out in collections or search results.
Make sure to test everything on your storefront. Check how it looks on phones and computers. Adjust colors and text to fit your brand. This setup should take around 15-30 minutes and can help you start making pre-sales quickly. This method works for any size store and is an easy way to turn possible lost sales into future money.
How It Works: The Mechanics of Pre-Launch Selling
Pre-launch selling changes how we usually sell products. Usually, you make a product first and then sell it. But with pre-launch strategies, you sell first and make the product based on what people want. Here’s how it works: You think of a product idea and create a listing with previews. With Shopify’s tools, you can add features like countdown timers to build excitement.
This makes shoppers feel like they need to buy right away. When visitors come to your page, they see a “coming soon” label. If they are interested, they can pre-order by paying fully or partially. They can also sign up for notifications using a “notify me” button, which helps you build your email list. Behind the scenes, the app keeps track of these actions. It sends automatic emails when the product launches, helping turn interested people into buyers.
For items that are out of stock, the “coming soon” button keeps the page active so people don’t get stuck. This method helps manage inventory better. You order stock based on pre-orders, which reduces waste. In 2025, when supply chains are still uncertain, this is a smart choice. It’s like a soft launch. You can test interest without a big commitment. If there isn’t much interest, you can change your plans. If there is a lot of interest, you can increase production. It’s a smart and data-driven way to launch successfully.
Features of the Shopify Coming Soon App
The Shopify Coming Soon app makes it easy to sell products before they launch. Here are the main features:
- Product Countdown Timer: This shows how much time is left until the product is available. It creates excitement and encourages quick buying decisions. You can place it on product pages or in emails.
- Coming Soon Button: Instead of saying “sold out” on items that aren’t available, this button allows customers to pre-order or join a waitlist. It helps keep sales going.
- Product Labels: Use labels like “Coming Soon” or “Pre-Order Now” to highlight new products. These labels attract attention in your store, leading to more clicks and views.
- Notify Me Button: Customers can sign up to get alerts. When the product is ready, they receive an email or text message. This helps you grow your audience and bring them back to your store.
The app fits well with Shopify themes, so your design will look good. It’s also easy to use on phones, which is important since many people shop on mobile devices. You can change colors, texts, and placements to fit your style. You can also see how many signups or pre-orders you get, helping you improve your sales strategies. Overall, these features help turn casual visitors into active buyers and solve problems like low traffic or abandoned shopping carts.
Benefits of Using Coming Soon Products
Using upcoming products can really help your store. Here are the main benefits. First, it creates excitement. When you share news about new products early, people talk on social media and through emails. Customers tell their friends, which helps you reach more people without extra ads. Second, it boosts sales.
When customers can pre-order, you get money upfront, which helps with cash flow. In 2025, pre-orders are expected to convert at 10-20%, much higher than the usual 2-4% for regular sales. This means you make more sales with less work. Third, it helps you manage your inventory.
By seeing how much people want a product early, you can avoid buying too much. This saves money and reduces waste, especially with food or trendy items. Fourth, it gathers customer information. When people sign up for updates, you get their emails for future marketing. Personalized messages can build customer loyalty and encourage repeat purchases. Fifth, it helps with search engine rankings.
Pages with “coming soon” content show up in searches, which keeps your site active in search engines. In a competitive market, this helps you stand out. Stores using pre-launch strategies often see better engagement and growth. It’s not just about making sales; it’s about building a community around your brand. Lastly, it lowers the risks of launching new products. If something doesn’t work, you find out early and can make changes. This approach makes launching easier and more successful.
Latest Statistics on Pre-Launch Sales in 2025
Pre-launch selling is very important, as shown by the numbers. In 2025, online shopping sales are expected to reach $4.8 trillion, which is more than in past years. Shopify, a major platform, supports over 4.12 million online stores around the world. By the end of 2023, these stores made $597 billion in sales, and they are still growing. Shopify holds about 10.32% of the global market, making it a popular choice for online selling. It has around 30% of the top million websites. In the first quarter of 2025, Shopify earned $1.9 billion in revenue.
Pre-orders are becoming a popular trend. They help increase sales and create loyalty among customers. The conversion rates for pre-orders are between 10-20%, compared to just 2-4% for regular sales. This can result in a lot of income before a product is officially launched.
Product drops, which are similar to “coming soon” strategies, help gather information and build excitement. In the US, e-commerce is growing at 19% each year from 2024 to 2030. Worldwide, online shopping could reach $7.4 trillion by 2025. These figures show that pre-launch strategies are vital for success in e-commerce. Stores that use these tactics see better customer engagement and higher sales.
Conclusion
Selling products before they officially launch is a clever and often overlooked strategy. By showing upcoming products, you can create excitement and avoid problems like low interest and weak early sales. The Coming Soon app has tools like timers and buttons that help you get pre-orders and build excitement.
With online shopping expected to reach $4.8 trillion by 2025 and Shopify growing quickly, this method can help your store succeed. It offers useful, practical ideas for real results. Start now by adding a coming soon product and see your sales grow even before the launch. Your store’s success can begin early.
FAQs
What is the Shopify Coming Soon app?
It’s a tool to enhance pre-sale strategies. It adds countdown timers, coming soon buttons for pre-orders, product labels, and notify me alerts to build excitement before launch.
How does a coming soon product help my store?
It captures early interest, boosts pre-orders, and improves cash flow. You can sell before stock arrives, reducing risks and building customer loyalty.
Is it easy to set up coming soon products on Shopify?
Yes, install the app from the store, add products, and customize features. No coding needed, it’s quick and user-friendly.
What if my product launch gets delayed?
Use the app’s alerts to update customers. Be honest in communications to maintain trust and avoid refunds.
Can I use this for out-of-stock items?
Absolutely. The coming soon button turns sold-out pages into lead generators, letting customers pre-order or get notified.
