As a Shopify store owner, you are always seeking to improve customer engagement and sales in an ever-changing e-commerce landscape. One new feature that is increasingly being used by B2B and sellers of high-ticket items is a Shopify Request a Quote feature. This feature replaces a traditional ‘Add to Cart’ button for a Shopify quote button, which personalizes the shoppers experience, creates a strong customer relationship, and increases conversions.
In this blog, I will explain how the Request a Quote feature works, the benefits of this feature, and the easy ways to add it to your shopify store, with stats and real life examples.
What Is a Shopify Request a Quote Feature and Why Does It Matter?
The Shopify Request a Quote option allows customers to ask about the price of a product instead of seeing a price on the product page. Rather than clicking “Add to Cart”, customers can click a Shopify quote button to submit a request for a custom price quote. This option can be helpful for companies selling complex, high-value, or unique customized products where price is recommended based on factors such as quantity, customization, delivery and the like.
For example, a B2B shop that sells industrial equipment might not have a fixed product price, as the cost of equipment may differ due to bulk orders or a specific configuration. By having a Shopify add to quote option, the B2B shop encourages customers to obtain a personalized quote, thus engaging the customer and initiating a conversation that can lead to a sale. A 2024 survey by PROS determined that 70% of B2B buyers have received personalized recommendations from vendors, and the B2B request a quote system allows for custom pricing options and customer communication.
The Request a Quote option should not just be used for B2B companies. Direct-to-consumer (DTC) shops are also viable for adding a quote feature. In stores, customized items could present a barrier to purchase, especially at high-ticket items such as furniture, jewelry, or specialized services.
How Does the Shopify Request a Quote Feature Work?
The Shopify Request a Quote option, made possible with some apps including SB Request a Quote, Hide Price, Quote Snap, or O:Request a Quote allows merchants to hide prices and replace the “Add to Cart” button with a branded quote button to prompt customers to ask about the pricing rather than leaving the store as-is. Customers can submit a detailed quote with quantity, customization and delivery information via customized quote request forms that allow file uploads, if desired.
Upon submission, the customer and the store owner receive automated notifications, and some apps will even work with Mailchimp or Klaviyo to follow up. Once the store owner receives a request, they can follow up and negotiate, and approve the request turning it into an order or invoice right from Shopify. The request a quote option is a major edge in the world of B2B sales helping to move the sale along in a defined process.
The analytics behind the request quote app will provide a store owner with traffic, conversion, and customer behavior data. A successful store reported using a request a quote system for high-ticket B2B products seriously increased sales by 40 percent, reduced abandoned carts and provided qualified leads.
Why Should You Consider Hiding Prices in Your Shopify Store?
The Shopify hide price feature, part of the Request a Quote feature, is a great tactic for virtually all businesses selling custom, wholesale, or expensive products. Hiding the price may sound counterintuitive, but hiding the price allows sellers to avoid sticker shock and do personal negotiation with a unique sales process for each customer by encouraging them to contact the seller before making a judgment.
According to Medium, one Shopify store increased their sales by 40% using this method. It also helps drive engagement. When buyers request a quote, they begin a conversation with a seller. This allows the seller a chance to understand their needs, offer a unique solution, build trust, and create a sense of urgency. HubSpot published a report in 2023 indicating approximately 64% of B2B buyers preferred consultative selling, so this is a very good tactic.
Hiding the price also creates an environment for flexibility with pricing. For example, that wholesale furniture seller could develop discounts, special seller rates, or VIP offers for bulk buyers, which is very common since 60% of B2B customers expect to engage directly with sellers. Instead of withholding information from buyers or not being transparent, hiding the price begins a conversation and leads to better sales.
For example, the custom furniture seller may want to hide the price because after talking about the specific material choices or dimensions, their offer would feel more custom. This results in happy customers and a very good conversion rate.
What Are the Key Features of Shopify Request a Quote Apps?
When it comes to picking a Request a Quote Shopify app, it is important to assess features that improve functionality and customer engagement. Popular apps such as SB Request a Quote, Hide Price, Quote Snap, G Request a Quote and C: Request Quote – Hide Price have customizable quote, lead, or inquiry forms that can collect information like contact information, quantities and file uploads, and have optional conditional logic with various field types.
Most of these apps have flexible price hiding options for certain products, collections, or complete stores, and some have the option to only be visible to logged-in users, which is a useful feature if these applications are to be used as a B2B Shopify solution. Having inquiry options that are multichannel (form, whatsapp, and/or telephone) means that you provide an option for every customer, regardless of their unique preference.
Use of automation features like email notifications, and integration with apps such as Zapier or Google Analytics can help consolidate workflows and assist in providing insights into buyer behavior. Automating quote-to-order is easy with approved quotes showing as draft orders or draft invoices upon approval, which significantly reduces manual steps.
Naturally, if you wish to reach international buyers while maintaining a local feel, multilingual and multicurrency features available through Shopify Markets will greatly enhance any purchaser’s experience. Overall, the capabilities of a Shopify Request a Quote app can provide you with a powerful sales tool that improves efficiencies, communication, and ultimately customer experience across a retail and wholesale business model.
What Are the Benefits of Using Request a Quote for Your Shopify Store?
Shopify request a quote frameworks can increase conversions and improve customer satisfaction levels for stores offering B2B or high value products. By replacing “Add to Cart” with a request a quote button will minimize cart abandonment from price shock. One case study (2025 Medium) saw a 40% increase in conversions and a reduction of 12 days in the sales cycle!
Personalized quote offerings not only improve customer satisfaction score by 22% they help customers feel important and valued. They are also a natural filter, developing the best leads naturally as they help serious buyers engage in B2B purchases, as 80% of customers engage multiple vendors before they buy. Also, request a quote business B2B better in that you can engage your customer with bespoke pricing, bulk pricing and negotiations without having to rely on apps like the standard Shopify apps to help you.
When you change the offer, business gets more efficient in not having to deal with unwanted notifications, draft orders, offers, etc. tools like Quote Snap help you to make decisions faster in decision making and scale. Having flexibility when pricing is a competitive advantage as, according to studies, 65% of online shoppers indicated that they prefer to buy from stores that have flexibility in the way they can purchase.
Ultimately, a request for your quote tool can reduce friction for your operations, helps you to build better relationships with your customers and demonstrates to your customers that your Shopify store is a trusted and flexible option in a competitive landscape which can deliver measurable and determined impact to your sales growth and success long-term.
How Can You Implement Request a Quote in Your Shopify Store?
As easy as it is to implement a Request a Quote function into Shopify, especially with the amount of options available in the Shopify App Store, you will first need to research and choose an application that will work for you. There are many great options on the App Store such as., SB Request a Quote, Hide Price, Quote Snap and Globo Request a Quote to name a few. Decide what features and capabilities like customizable request forms, hiding priced items, integrations with shipping tools, etc.
A lot of them allow no Price trials so you can test out if it will work for you. Simply Install the application from the Shopify App Store, and set your settings in the Shopify Admin. You can hide prices for specific products, collections or hide the price for your entire store. Choose the quote button style and colours, or the fields on your request form to match your brand!
Test the feature by role playing as a customer, adding items to a quote list, and seeing if notifications come through, and if orders convert. Use the back-end analysis tools provided, as you can do in Quote Snap, to understand which products get the most quote requests and adapt your business strategy accordingly. And, although you could manually add a quote feature by having your Shopify theme edited with some coding to remove pricing elements and link to a form, that assumes you have coding expertise and can set this up yourself.
For most merchants, a dedicated app provides a faster, easier and more efficient way to develop a professional and fully functional Request a Quote process.
Key Takeaways
- The Shopify Request a Quote feature replaces fixed prices with a Shopify quote button, encouraging customer engagement and personalized pricing.
- Hiding prices with Shopify hide price prevents sticker shock and filters serious buyers, boosting conversions by up to 40%.
- Request a Quote Shopify apps offer customizable forms, automation, and analytics to streamline quote management and enhance Shopify B2B features.
- Benefits include higher conversion rates, improved customer satisfaction, and better lead qualification, especially for B2B and high-ticket items.
- Overcome challenges like technical issues or customer resistance by choosing reliable apps and using Shopify custom pricing strategically.
Conclusion
A Shopify Request a Quote system can totally change how customers engage with your store, which can ultimately lead to increased conversion and stronger relationships. If you are a B2B seller or a direct-to-consumer (DTC) store with custom products, this functionality offers a more flexible, and customer-centric approach to pricing for your business, which may give you an advantage.
FAQs
What types of Shopify stores benefit most from a Request a Quote feature?
B2B stores, high-priced item sellers, and custom products strictly benefit from this. The feature allows Shopify custom pricing, and caters to buyers that want custom pricing via quotes.
Can I use Request a Quote for only some products?Yes, most Request a Quote Shopify apps, like Setubridge or Quote Snap, offer products with hidden prices, and feature quote buttons for specific products or collections.
Will hiding prices hurt my sales?There are no guarantees. Hiding prices could create engagement through conversations with serious buyers. A 2025 case study found a 40% sales increase after activating Shopify hide price.
Are there no Price Request a Quote apps available?Some apps (SB Request a Quote for example) offer no Price plans, which usually include some basic features. Typically, paid plans will start around $16.99/month for advanced features such as analytics and PDF exports.
How do I ensure customers receive quote responses quickly?You can use apps with automated notifications and integrations (Quotify, for example, offers Zapier integrations) to simplify responses. Also, when you can assign requests to staff, such as in SB Request a Quote, Hide Price, Quote Snap, will help.
