The yoghurt market continues to exhibit strong potential, driven by evolving consumer preferences for healthy, nutritious, and convenient food options. According to Expert Market Research, the market reached a value of USD 54.92 billion in 2024 and is projected to witness steady growth, expanding at a CAGR of 6.00% during 2025-2034, to reach a value of USD 98.35 billion by 2034. Yoghurt, a popular dairy product, has grown from a traditional food item to a dynamic market segment within the global food and beverage industry. Its appeal lies in its nutritional benefits, versatility in consumption, and rising popularity as a probiotic-rich product supporting digestive health.
Insights on the Yoghurt Market
Expert market research reveals that the yoghurt industry is poised for dynamic growth, driven by a global surge in health-conscious consumers seeking nutritious and convenient food options. This research highlights the rising popularity of probiotic-rich and plant-based yoghurts, which are reshaping consumer preferences worldwide. Innovation in flavors, packaging, and functional benefits is enabling brands to capture diverse markets. Furthermore, expanding online retail channels and emerging economies are creating fresh opportunities for market players. With evolving lifestyles and increasing demand for clean-label products, expert analysis underscores that the yoghurt market will continue to thrive through strategic innovation and consumer-centric approaches.
Market Size of the Yoghurt Industry
The yoghurt market reached a value of USD 54.92 billion in 2024, highlighting its strong presence within the global dairy and food industry. This size reflects the product’s widespread consumption across multiple demographics, fueled by its health benefits, versatile usage, and growing popularity of probiotic-rich foods. The demand is particularly robust in both mature markets such as North America and Europe, and rapidly growing markets like Asia Pacific and Latin America. In developing regions, increased urbanization, rising incomes, and changing dietary habits are significantly boosting yoghurt consumption. Moreover, innovations in packaging, product types (like Greek yoghurt and yoghurt drinks), and flavors are further encouraging market expansion. The dairy-fre segment is also contributing to size growth as it caters to lactose-intolerant and vegan populations. Retail channels, especially online platforms and supermarkets/hypermarkets, play a key role in broadening consumer access. According to Expert Market Research, the strong 2024 valuation is a precursor to accelerated future growth. This robust market size confirms that yoghurt is no longer a niche health product but a staple in many households worldwide, indicating tremendous business opportunities for existing and emerging players seeking to capture or expand their share in this thriving segment.
Key Trends of Yoghurt Market
The yoghurt market is shaped by evolving consumer behaviors, health priorities, and innovation. One of the most notable trends is the rising demand for plant-based and dairy-fre yoghurts, driven by the global shift towards veganism, environmental concerns, and growing lactose intolerance. Another dominant trend is the popularity of probiotic and functional yoghurts, as consumers seek foods that support digestive health and immunity. This is especially visible in the success of Greek and set yoghurts, which are perceived as healthier, protein-rich options. Additionally, flavored yoghurts with natural ingredients and superfoods like berries, honey, and turmeric are gaining traction, offering taste without compromising nutrition. Convenience also plays a critical role—on-the-go yoghurt drinks and single-serve cups are seeing increased adoption, especially among busy professionals and young consumers. Another trend is the integration of sustainable packaging and clean-label ingredients, reflecting consumer interest in ethical and transparent food production. Moreover, e-commerce growth is transforming the way yoghurt is purchased, allowing niche and specialty brands to reach wider audiences. According to Expert Market Research, brands focusing on product diversification and health-focused innovations will continue to align best with evolving trends, ensuring a competitive edge in the years ahead.
Yoghurt Market Opportunities and Challenges
Opportunities:
- Expansion into emerging markets like Asia Pacific and Latin America.
- Growing interest in functional foods and beverages.
- Rising consumer preference for clean-label and organic yoghurts.
- Development of low-fat and sugar-fre variants targeting fitness-focused consumers.
Challenges:
- Rising raw material costs impacting profitability.
- Intense competition among established and new players.
- Supply chain issues, especially in maintaining product freshness across distances.
- Health misconceptions about flavored and sweetened yoghurts affecting consumer choice.
Segmentation of the Yoghurt Market
By Category
- Conventional
- Dairy Fre
By Type
- Set Yoghurt
- Greek Yoghurt
- Yoghurt Drink
- Frozen Yoghurt
- Others
By Flavour
- Flavoured
- Non-Flavoured
By Fat Content
- Regular
- Low Fat
By Packaging Type
- Cups
- Bottles
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Growth Prospects of the Yoghurt Market
The yoghurt market is experiencing robust growth due to increasing global demand for healthier and functional food options. Between 2025 and 2034, the market is expected to expand at a CAGR of 6.00%, driven by both product innovation and rising health consciousness. Urbanization, coupled with rising disposable incomes, is enabling more consumers to include yoghurt in their daily diet. The introduction of low-fat, sugar-fre, and fortified yoghurt variants is also expanding the consumer base, particularly among fitness enthusiasts and health-conscious individuals. Moreover, the popularity of on-the-go yoghurt products, such as drinkable yoghurt and single-serve packs, is promoting wider consumption across age groups. In regions like Asia Pacific, where traditional dairy consumption is high, yoghurt is gaining ground as a convenient, nutrient-rich alternative. Emerging economies are seeing significant investment from multinational players, who are introducing localized flavors and offerings to appeal to regional tastes. Expert Market Research highlights that continuous R&D investment and expansion of distribution channels—especially online and in specialty health stores—are supporting market growth. The focus on clean labeling, organic sourcing, and minimal processing also resonates with modern consumers, further contributing to the industry’s upward trajectory.
Yoghurt Market Forecast: 2025–2034
The global yoghurt market is projected to grow from USD 54.92 billion in 2024 to USD 98.35 billion by 2034, marking a substantial rise backed by a steady CAGR of 6.00% over the forecast period. This long-term growth outlook is underpinned by a combination of evolving consumer preferences, product diversification, and expanding global distribution networks. The increasing prevalence of chronic health conditions is leading consumers to opt for nutritious snacks like yoghurt, perceived as functional foods. Continued innovation in the form of vegan yoghurts, new exotic flavors, and probiotic formulations is expected to fuel interest among both existing and new consumer segments. Geographic expansion into emerging economies, especially in the Asia Pacific and Latin American regions, presents massive untapped potential. Digitalization of retail, particularly the growth of online grocery shopping, will also boost accessibility and consumer reach. Expert Market Research emphasizes the importance of adapting to market demands, such as offering sustainable packaging and clean-label products, to remain competitive. As global dietary habits continue to shift toward wellness and convenience, the yoghurt market is set to remain resilient and innovative, offering lucrative opportunities for manufacturers, retailers, and investors alike over the next decade.
Yoghurt Market Competitor Analysis
The yoghurt market is highly competitive, with both multinational giants and regional players contributing to its dynamic nature. Key strategies include product innovation, mergers and acquisitions, and geographic expansion.
Key Players:
Nestlé S.A. – Offers a wide range of yoghurt products across multiple global markets.
Danone S.A. – Known for probiotic-rich and health-focused yoghurt offerings.
Lactalis American Group, Inc. – Leading player in both dairy and dairy-alternative yoghurt segments.
Royal FrieslandCampina NV – Focuses on nutritional dairy-based yoghurts.
China Mengniu Dairy Company Limited – Dominates the yoghurt sector in the Chinese market.
Fonterra Co-operative Group Limited – Supplies yoghurt under premium and organic labels.
General Mills Inc. – Innovator in flavored and low-fat yoghurt variants.
Others – Numerous regional and niche brands adding to the market’s diversity.
