Top 6 Worst PR SEO Strategies to Avoid at All Costs

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Having a good grasp of modern SEO principles is considered gold in the 21st century. The technique is highly popular and effective. From organizations to startups and large enterprises, digital service providers imply basic optimization strategies for their PR campaigns’ success. 

SEO is a must-have business technique for becoming a hero in digital marketing. It works through various solutions like links and tags. But more importantly, refraining from the worst PR SEO practices is vital to its success. Today, we will help you unlearn some bad tactics and create the best-optimized press releases. 

PR Writing and SEO 

Press releases make a popular component of PR with its awareness and reputation building solutions. These involve a content piece of about 300-400 words and can incorporate visuals and links. Unlike other PR strategies, press releases can also fulfill some digital marketing goals like traffic and lead generation, audience interaction, and a visibility boost. 

Particularly, these goals are identical to what an SEO strategy covers. Search Engine Optimization utilizes keywords, tagging, and linking practices that a press release format seems perfect to hold. The two techniques can thus work together to produce unlimited perks and make your organization the king of digital markets. 

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Top 6 Worst Affordable PR SEO Strategies 

Every strategy that gains popularity  develops haters trying to damage its reputation. The same happens with SEO, and it’s referred to as ‘Black Hat SEO.’ Companies fail to understand how this faulty technique can handicap their framework in the long run. Let’s shed light on the worst optimization practices to avoid at all costs;

  • Links From Substandard Websites 

Just like mentions on wrong channels do nothing to increase the reach of press releases, links from substandard websites hold no importance for SEO. They even negatively affect the results of a PR campaign. 

Google crawlers don’t just count links coming to your press releases. They also study the authority, alt tags, and content of the linked website. If your outbound links are attached to spam sites, your content may also be penalized. 

  • Stuffing Keywords 

Yes, keywords are essential for optimization, but their exaggeration can do more harm than good. There’s no proof that more keywords result in higher rankings. Yes, meta keywords held importance many years ago but it’s a long-lost story now. In fact, when web crawlers and bots detect keyword stuffing in official content like press releases, they mark it as spam or misleading. The result? You can better de-code. 

  • Duplicating Content 

One of the basic SEO knowledge is that plagiarism holds no reward. If content is already present on the internet, you can’t just make copies and expect them to rank. A similar case is with press releases.

If your news is published on a media channel, it’s ineffective to post it again on websites and expect a reach boost. Instead, you can rewrite the announcements with unique words and sources and link them to the original posts for better authority gains. 

Similarly, copying or spinning someone else’s news and posting it for SEO is unethical. It is one of the worst SEO mistakes you can make for your press release format. 

  • Link Stuffing 

Just like keywords, stuffing links is equally horrendous. The tactic may seem calm and beneficial at first, but the outcome could be far worse. When Google sees that you are linked to the same website after every two sentences, it marks your site as troublesome for being too promotional. 

While developing an SEO PR strategy, ensure a reasonable link-to-text ratio. This metric tells you how many links should be incorporated based on the number of words. For sources, only link to high-authority, official organizational sites. 

  • Click Baits 

These are misleading headlines or titles only written to get public interaction but are nothing related to the content inside. A classic example is YouTube videos with exaggerated thumbnails. Such clickbaits may get more clicks for some time but are quickly identified as misleading by Google bots. Press releases but similarly exaggerated or altered headings are de-ranked by search engines, affecting their overall reach.  

  • Trusting a Faulty PR Distribution Service 

Many professional services PR claim to deliver highly optimized press releases and ranking boosts. Not all of these agencies have the skills to conclude the task. These companies use faulty processes to gain coverage for your press releases, some having serious consequences. Therefore, it is vital to evaluate the working efficiency of each agency before trusting them. A professional press release writing service will be transparent in its processes and provide SEO reports for credibility assurance. 

Take Home Message 

PR SEO can be an efficient strategy for ranking press releases in the search engines. Keywords and linking practices, when done right, can boost your content to new heights. However, some bad SEO implications like keyword and link stuffing, promotions, and clickbait can mark your press pieces as misleading and irrelevant by Google bots. Refrain from using these and some other worst practices mentioned above or directly hire PR SEO services for quality results. 

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