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Pay-Per-Click advertising or PPC refers to the advertisements you usually see on the top or sides of a page of your search results, browsing the web, ads before YouTube videos, and ads in mobile applications.
Paid advertisements and promoted search engine results refer to Pay-Per-Click. It is like a short-term type of digital marketing, which means that once you stop paying, the ad will also stop existing. PPC is another way to increase search traffic on a site, just like SEO.
One of the few things that differentiate PPC from SEO is that you only pay for the results yielded. Yet in a classic PPC model like Google Ads (previously Google AdWords), you pay only the cost of the number of clicks and visits on your business website. You can also decide where you want your ads to show up, be it local, a specific geographical location, or all around the globe.
What Are the Benefits of PPC?
PPC ads are pocket friendly.
PPC ads produce fast and effective results.
You can control and test PPC ads easily.
PPC ads allow you to reach your target audience.
Algorithm changes have less effect on PPC ads.
PPC ads help in ranking with low domain ratings.
Analytics from PPC ads can improve your SEO strategy.
Types of PPC Models
1. Flat-rate model
In the flat rate PPC model, the advertiser pays a publisher a fixed price for every click. Publishers generally keep a list of different PPC rates that apply to different areas of their website.
2. Bid-based model
In the bid-based model, each advertiser makes a bid with a maximum amount of money they are willing to pay for an advertising spot. An auction is run whenever a visitor triggers the ad spot.
Choose Your Campaign Type
There are many different types of paid advertising campaigns, and the one/ones you choose decides how and where you can reach your target audience.
Search Ads are the most common type of PPC campaigns and refer to text ads that show on the search engine results page.
Display Ads allow you to place advertisements on external websites, including social media.
Social Ads refer to the ads that you see on social media such as Facebook, LinkedIn, Twitter, Instagram, etc.
Remarketing Ads can either use cookies or contacts that you upload to target the audience who have already previously interacted with your company.
Google Shopping Ads are most effective for ecommerce sites. Image, price, and a short product description is enough.
Now Why is Google the Best to Run a Pay-Per- Click Campaign?
For almost everything, we either hear or do this “Google it”.
In average, Google processes over 90,000 queries every second, giving you several chances to use the keywords that will get more clicks from your target audience.
Choosing Google for advertising your products can yield in the best results, and that’s why Google is one of the best platforms for advertising.
Now let us tell you a bit about us!
A Short & Sweet Brief about Us!
Hey!
We are Lantrn Marketing, a digital marketing company in Hyderabad, India. We are your most reliable partner in taking your brand from a local to a global level by providing the best solutions and services such as online sales, marketing automation, website design & development, content creation, including Google ad management services, etc.
If at all you are looking for digital advertising agencies in Hyderabad, we’re here for you.
