AI in Content Marketing: Benefits, Drawbacks, Tools, and Opportunities

Home - Technology - AI in Content Marketing: Benefits, Drawbacks, Tools, and Opportunities

Artificial intelligence is shaking up businesses in a way the world has never seen before — thanks to groundbreaking technological advances. Like most business spheres, it has shaped content marketing to a great extent.

Dozens of grueling content marketing tasks that used to be operated manually have become automated these days. That said, AI is still evolving and will leave a bigger impact in the near future.

No matter whether it’s keyword research, competitor analysis, content writing, or sharing, AI has simplified each of these tasks.

As per a survey by Influencer Marketing Hub, 61.4% of marketers have leveraged AI in their marketing activities. On top of that, 44.4% have tapped into AI for content production. These are some staggering numbers.

But we also can’t forget that AI has some drawbacks alongside immense perks. This blog will shed light on AI’s benefits, drawbacks, tools, and opportunities, specifically in content marketing. Keep reading to find out more.

AI in Content Marketing – Explained

Businesses always hunt for new ways to speed up their content marketing process. This process encompasses content research, creation, curation, and distribution. Unsurprisingly, the entire process takes ample time to achieve perfection if done manually.

This is where introducing AI in content marketing comes into play. With AI, content marketing can be automated both wholly and partially. You can conduct massive data analysis, generate personalized marketing copies, and track users’ activities in minutes, all thanks to AI.

But that doesn’t mean that you should hand over all your content marketing tasks to AI tools firing your human content writers and multi vendor in different marketplace platform. It will surely backfire!

Instead, you should set up your marketing team & these AI tools in harmony for the best results. This is because AI-produced content always requires human intervention for a perfect delivery. With proper human input and strategy, AI content tools can deliver masterpieces.

The Evolution of AI in Content Marketing

The evolution of AI in content marketing has been quite remarkable. Early AI content tools used Natural Language Processing (NLP) for tasks like keyword analysis, while the introduction of GPT-3 brought advanced content generation capabilities.

AI now enables personalized content creation based on audience segmentation and enhances content optimization for better SEO. Utilizing advanced algorithms to enhance images can significantly elevate the visual quality of content, making it more engaging and visually appealing to the audience. Additionally, AI-driven analytics provides valuable insights for data-based decision-making.

AI powered data & processing revolutionized content analytics, providing actionable insights on performance, customer behavior, and market trends. Real-time data empowers marketers to make informed decisions for more effective content strategies.

As AI continues to advance, businesses can harness its power to engage audiences effectively, but a balance between AI automation and human creativity remains crucial to maintain authenticity in content.

Does AI-Generated Content Matter for Google?

Back in April 2022, Google’s search advocate John Mueller said in a YouTube interview that AI-generated content is spam and against Google’s guidelines. But in February 2023, Google made a U-turn on its view about AI-generated content.

Google, in the latest update, stated that not all AI content is spam; rather, sometimes, it serves well and doesn’t always manipulate search rankings.

In a nutshell, Google only cares if your content is useful for readers and not if it’s machine-generated or human-written.

As a matter of fact, Google always prioritizes content that demonstrates expertiseexperienceauthoritativeness, and trustworthiness (E-E-A-T). It advises publishers to focus on producing original, top-quality, and people-first content to pack a punch in search results.

Here are some reasons why Google doesn’t bother whether a piece is AI-generated:

  • Google can differentiate between standard and substandard content, with many of its search algorithms working behind the scenes.
  • Google can tackle the flood of poor content with its strong defense system. It can even detect spammy content with its platform i.e., SpamBrain.
  • Google knows AI content can assist writers in producing top-notch content.

AI Will Replace Human Content Writers: Fact or Myth?

With the advent and availability of AI writing tools, including ChatGPT, a common question making the rounds is, “Will AI replace human writers?” Before I shed light on the point, let me present to you what Sam Johnson, the Editor-In-Chief of Otter PR, has to say about this.

Sam Johnson believes AI technology has become sophisticated over the past several decades. However, it still lacks critical abilities, features, and skills that human writers can easily replicate while working with clients but not a machine.

As a matter of fact, it’s obvious that AI has made commendable strides in recent years. Leveraging advanced language models, AI writing tools can generate an outline in seconds and even an entire blog post in minutes.

To generate these pieces of content, AI content tools explore and access a considerable amount of data online crafted by human writers. They utilize these human-written content pieces and produce functional content on the given topics.

However, I have already mentioned above that AI tools have some limitations. They can’t pick up a subject’s context and fail to spark emotion in readers’ minds.

To build trust with the readers, sometimes it’s crucial to give a personal touch based on human experiences and emotions. AI tools cannot replicate that as well, whereas human writers can do that emphatically.

Closing Notes

AI has already crept into content marketing and started undertaking many of the roles and responsibilities of content marketers. Some of the repetitive tasks it’s performing in a short time are really commendable.

However, when it comes to creative tasks, AI definitely needs human assistance to yield satisfactory results. In my opinion, the activity of content marketing can be better performed with the fusion of both AI and human professionals.

Table of Contents